The purpose of this campaign was to introduce our new Officer Board to our audience in a personal way. All members of the Officer Board were introduced through an Instagram post then did a takeover on the Instagram story.
The biggest challenge from this campaign was our COVID-19 protocols. We wanted to do a photoshoot so each member had a professional photo to use but, per Alpha Gamma Delta IHQ protocol, we were unable to have a photoshoot. Rather than have a photoshoot, I asked every member to send me a photo they would like to use.
Below you will find these posts along with their captions, insights and analytics.
Madalyn Lenaz 